Agenda
Below you will find the times for general sessions and breakouts.
Monday
May 20th
2:00 PM - 6:00 pm
Registration
Second Floor – Garden Court (all sessions – second floor)
5:00 PM - 6:30 PM
Newcomers Session
Institutions new to IMG College Licensing and new licensing directors are encouraged to attend this session to explore how best to utilize IMGCL’s brand protection, brand management, and brand development services, as well as big picture strategies that are available for growing your licensing program.
Habersham Ballroom
Tuesday
May 21st
7:30 AM - 5:00 Pm
Charging Lounge - “Comfort Zone” sponsored by Northwest
7:30 am
Registration
Second Floor – Garden Court
8:00 AM - 9:00 am
Breakfast and Networking
Grand Ballroom 3 & 4 and Garden Court
9:00 AM - 9:15 am
Welcome
Greg Brown, President/CEO, Learfield IMG CollegE
Grand Ballroom 1 & 2
9:15 AM - 9:30 Am
Industry Update
IMGCL’s Cory Moss will provide an update on the current industry for collegiate licensed merchandise, strategies for growth, and how you can be a part of making it happen.
Grand Ballroom 1 & 2
9:30 AM - 10:30 Am
Making it Happen
Hear from entrepreneur Jen Rubio, founder of Away, a direct-to-consumer lifestyle brand that creates luggage and other travel products, on how she found room to grow in an established category and made it happen.
Grand Ballroom 1 & 2
10:30 AM - 10:50 Am
Break
10:50 AM - 11:35 Am
A New Approach to Growing College Brands
IMGCL’s Nicole Armentrout and Joe Hutchinson will discuss the need for new approaches to improve the sell-through of college product. Texas A&M’s Shane Hinckley, L2 Brand’s Alison Manley, Walmart’s Martin Siganoc, and IMGCL’s Blair McCaleb will show how institutions and retailers are using data to help guide their decisions in these growth strategies.
Grand Ballroom 1 & 2
11:35 AM - 12:35 PM
Elevating College as a Lifestyle Brand
IMGCL’s Erica McCarthy and Nicole Armentrout will be joined by Auburn’s Jennifer Blackmon and Jason Harbison to explore how institutions are making college cool and fashionable through national programs and the creation of new microbrands.
Grand Ballroom 1 & 2
12:45 PM - 1:45 PM
Lunch and Networking – sponsored by Boelter Brands
Grand Ballroom 3 & 4 and Garden Court
2:00 PM - 2:30 PM
Evolving Content to Connect with Consumers
Arkansas’s Taylor McGillis and IMGCL’s Daniel Fogel and Ginny Stiles will show how creating unique content from flat lays and illustrations to brand storytelling and influencer campaigns increases the effectiveness of marketing your brand to reach consumers where they live and shop.
Grand Ballroom 1 & 2
2:30 PM - 3:15 PM
Working with Influencers
IMGCL’s Erica McCarthy and Catalyst’s Danny Christiansen will be joined by influencers Ashley Renne, Lauren O’Toole, Sarah Hammer, and Scooter Magruder to discuss what makes an effective influencer and how influencer campaigns are developed.
Grand Ballroom 1 & 2
3:15 PM - 3:35 PM
Break
3:35 PM - 4:35 PM
Upcoming Marketing Programs and Great Ideas
Get updates on College Colors Day and other upcoming marketing programs and explore marketing success stories from the past year. Institutions should attend the session designated for their current marketing investment:
General Retail and Consumer Marketing Institutions – IMGCL’S John Greeley and Michael Adams, and Learfield Licensing’s Ben Emmons will be joined by Illinois State’s Dani Schroeder and Northern Arizona’s Adam Ojeda.
Grand Ballroom 1 & 2Strategic Marketing Solutions Institutions – IMGCL’s Marketing team will host this session for institutions participating in the Strategic Marketing Solutions program.
Habersham Ballroom
3:35 PM - 4:30 PM
Systems Workshop for Licensees
Licensees will have the opportunity to talk to Tim McGinn and other IMGCL staff about using the rights matrix, UPIs, and other functions within Brand Manager 360 in an open forum for demonstrations and questions.
Wilton Room
6:45 PM
Meet in Hotel Lobby to Depart for Party
Punch Bowl Social is a short walk from the hotel - shuttles available for those needing transportation.
7:00 PM - 9:00 PM
Opening Night Party – sponsored by Hanesbrands, Inc.
Punch Bowl Social at The Battery
Wednesday
May 22nd
8:00 AM - 5:00 Pm
Charging Lounge - “Comfort Zone” sponsored by Northwest
8:00 am
Registration Opens
Second Floor – Garden Court
8:00 AM - 9:00 am
Breakfast and Networking
Grand Ballroom 3 & 4 and Garden Court
9:00 AM - 10:00 am
Make it Happen with One Word
Jimmy Page, co-author of “One Word That Will Change Your Life,” will show you how to cut through the clutter and complexity to the core of your intention and focus for the next year with the simplicity of choosing one word that can serve as your catalyst for change.
Grand Ballroom 1 & 2
10:00 AM - 10:30 am
Experience is Everything
Learn from Josh Pate of IMG Live why experiential marketing has become the best way to connect to consumers and tell brand stories.
Grand Ballroom 1 & 2
10:30 AM - 10:50 am
Break
10:50 AM - 11:45 am
Improving the College Brand Experience
IMGCL’s Daniel Fogel and Nathan Wester will review how college programs are providing better brand experiences to connect with consumers. Then, Follett’s Roe McFarlane and Barnes & Noble’s Patrick Gross and Ken Wincko will join Learfield Licensing’s Chad Phillips to look at how top campus retailers are upping their consumer experience game.
Grand Ballroom 1 & 2
11:45 AM - 12:15 Pm
Awards
Celebrate programs and partners that made an impact in collegiate licensing this past year, including top supporters of Operation Hat Trick.
Grand Ballroom 1 & 2
12:15 PM - 1:30 Pm
Lunch and Networking – sponsored by Rawlings Sporting Goods
Grand Ballroom 3 & 4 and Garden Court
1:45 PM - 3:35 Pm
breakout sessions
Select the programs below that you would like to explore. All topics offered during all sessions (unless otherwise noted).
Session I
1:45 pm – 2:15 pm
Session II
2:25 pm – 2:55 pm
Session III
3:05 pm – 3:35 pm
IMGCL Systems Overview*
New to Brand Manager 360 and the Insights platforms? IMGCL’s Scott Howell and Blair McCaleb will provide a deep dive into the systems to better understand the capabilities and tools available for managing and analyzing an institution’s licensing program. *SESSION I ONLY
Galleria Room
Online Licensee Supply Chain Database Demonstration
Explore how our new licensee supply chain database provides a powerful tool for your program.
Ansley Room
Bookstore Collaborations
Join Arizona State’s Tim Potter and Follett’s Sophie Lovasz (Store Manager) and Diane York (corporate) to see how licensing departments are working with campus stores to drive sales.
Chancellor Room
Celebrating Cultures through Targeted Brand Programs
Learfield Licensing’s Ben Emmons and IMGCL’s Nicole Armentrout and Texas’s Kimberly Spino will discuss brand programs targeted to fan segmentations, including the Hispanic Heritage Collection.
Waverly Room
Esports on College Campuses
Hear from IMG’s Kenny Sugishita about what’s new in esports for colleges.
Wilton Room
3:40 pm – 4:00 pm
New York Fashion Week College Experience
Learn about this collaboration with IMG’s Fashion Division and how your licensing program can deliver this unique opportunity to your students.
Galleria Room
4:00 pm – 4:45 pm
Systems Workshop for Institutions
Talk to IMGCL staff about using UPIs, Insights apps, rights management, and other functions within Brand Manager 360 in an open forum for demonstrations and questions.
Habersham Ballroom
5:15 pm – 7:30 pm
SunTrust Park Batting Practice and Tours – Optional
Requires pre-registration via pre-Seminar email to participate in this outing. Shuttles will be provided to stadium back gate.
7:15 Pm
Meet in Lobby to Depart for Party
Sport & Social is a short walk from the hotel - shuttles available for those needing transportation.
7:30 PM - 10:30 Pm
Closing Party – sponsored by Top of the World
Sport & Social at The Battery