Wednesday | May 8
8:00 am – 4:30 pm
Seminar Registration Open
Marriott Ballroom Foyer – 2nd Floor
8:00 am – 6:00 pm
Charging Lounge sponsored by Hanesbrands
Marriott Ballroom Foyer – 2nd Floor
8:00 am – 9:00 am
Breakfast and Networking
Marriott Ballroom 6 – 2nd Floor
9:00 am – 9:45 am
Special Teams – Making an Impact Beyond Licensing with U of NYFW
Hear how this unique program made a difference in the lives of past participants and what institutions of all sizes can do to deliver these unique opportunities to their students. Former participants Claire Frisina (Season 3 – Virginia Tech), Grace Baird (Season 10 – Texas), and Jalen Campbell (Season 11 – Morehouse) will join Texas’ Drew Martin and CLC’s Cory Moss to share their experiences.
Marriott Ballrooms 1 - 5 – 2nd Floor
9:45 am – 10:15 am
Sustainability Game Plan - Aligning Your Licensing Program with Campus Priorities
CLC’s Casey Shillito will explore commitments schools are making to sustainability and the impact that has on the licensing programs, as well as upcoming enhancements to capture sustainability related data.
Marriott Ballrooms 1 - 5 – 2nd Floor
10:15 am – 10:45 am
Strategies for Protecting Your Brand and Your Fans
CLC’s Sterling Hawkins and Chase Scott discuss elevating your brand protection strategies through policies and tools that help protect your fans against the ever-evolving counterfeit marketplace.
Marriott Ballrooms 1 - 5 – 2nd Floor
10:45 – 11:05 am
Break - Sponsored by Panini
Marriott Ballroom Foyer – 2nd Floor
11:05 am – 11:45 pm
It’s All About the Fans
To reach the goal line of connecting with fans, you first have to know their preferences – what they buy, where they buy it, and why. CLC’s Nicole Armentrout and Endeavor Analytics’ Tim Gardner will share insights and updates on consumer behavior and trends impacting today’s collegiate product shopper.
Marriott Ballrooms 1 - 5 – 2nd Floor
11:45 Pm – 1:00 pm
Lunch and Networking - Sponsored by Fanatics Apparel
Marriott Ballroom 6 – 2nd Floor
1:00 pm – 1:30 pm
Taking Your Game to the Next Level with Elevated Merchandise Strategies for Your Fans
Licensed merchandise is a walking billboard for your brand. CLC’s Erica McCarthy and Jessica Austin go beyond traditional licensed products to explore unique opportunities for merchandise that elevates your licensing strategies.
Marriott Ballrooms 1 - 5 – 2nd Floor
1:30 pm – 2:10 pm
Cheering on Your Brand through Merchandise Marketing
Texas A&M’s Shane Hinkley joins CLC’s Mary Katherine Branham and Michael Braxton to explore brand storytelling and marketing strategies to connect with fans.
Marriott Ballrooms 1 - 5 – 2nd Floor
2:10 pm – 2:30 pm
Break - Sponsored by Panini
Marriott Ballroom Foyer – 2nd Floor
2:30 pm – 3:30 pm
All-Star, MVPs, and More
Operation Hat Trick Salute to Service Awards - OHT Founder Dot Sheehan will recognize outstanding institutions that have excelled in their support and promotion of the organization and its mission.
Collegiate Licensing Awards - Celebrate the programs and partners that made an impact in collegiate licensing this past year through initiatives that elevated college brands.
Marriott Ballrooms 1 - 5 – 2nd Floor
3:30 – 6:30 pm
Open Meeting Time
6:30 pm
Meet in Hotel Lobby to Depart for Closing Party - Sponsored by Colosseum
13-minute walk to venue, shuttles will rotate from 1st Floor Missouri Street Entrance near Utah Room
7:00 pm – 9:30 pm
Closing Party - Sponsored by Colosseum
Join all your friends for some food and fun to close out the Seminar.
Seminar name credentials required for entry.
Brothers Bar & Grill
255 S Meridian St, Indianapolis