Wednesday | May 7
8:00 am – 3:00 pm
Seminar Registration Open
Garden Court - Second Floor, Renaissance Atlanta Waverly
8:00 am – 5:00 pm
Charging Lounge - Sponsored by Unrivaled Teamwear
Garden Court - Second Floor, Renaissance Atlanta Waverly
8:00 am – 9:00 am
Breakfast and Networking - Sponsored by OCS / Columbia
Grand Ballroom 1 & 2 - Second Floor, Renaissance Atlanta Waverly
9:00 am – 9:35 am
Innovative Product Strategies for the Win
CLC’s Jessica Austin, Sterling Hawkins, and a cast of super stars explore the new trends and product strategies that are elevating college brands.
Grand Ballroom 3 & 4 - Second Floor, Renaissance Atlanta Waverly
9:35 am – 10:10 am
Winning at Retail – Navigating the Current Landscape
Learn about retail strategies and opportunities at the national level with Dick’s Sporting Goods’ Dave Pasternak, Amazon’s Grant Hewit, and Homefield’s Connor Hitchcock, along with CLC’s Daniel Fogel.
Grand Ballroom 3 & 4 - Second Floor, Renaissance Atlanta Waverly
10:10 am – 10:45 am
Leveraging Experiential Retail to Build Your Brand
Retail should be more than a place for commerce; it should be a brand touchpoint for institutions. Hear about strategies for experiential retail from Texas’ Charles Branch, LSU’s Brian Hommel, Aviator Nation’s Jennifer Crawford, Fanatics’ Jeff Chandler, and Original Retro Brand’s Rob Johnson in a moderated discussion with CLC’s Mary Katherine Branham.
Grand Ballroom 3 & 4 - Second Floor, Renaissance Atlanta Waverly
10:45 AM – 11:05 am
Break - Sponsored by Panini
Garden Court - Second Floor, Renaissance Atlanta Waverly
11:05 am – 11:40 pm
Connecting with Fans through Brand Storytelling
Discover the power of storytelling to elevate college brands when MSL’s Erin Burden joins CLC’s Nicole Armentrout to discuss the collegiate advantage to connect with fans.
Grand Ballroom 3 & 4 - Second Floor, Renaissance Atlanta Waverly
11:40 Pm – 1:00 pm
Lunch and Networking - Sponsored by Fanatics Apparel
Grand Ballroom 1 & 2 and Garden Court - Second Floor, Renaissance Atlanta Waverly
1:00 pm – 2:00 pm
A Winning Year – Collegiate Licensing Awards
Join us to celebrate wins in our industry.
Operation Hat Trick Excellence in Service Awards - OHT will recognize outstanding institutions that have excelled in their support and promotion of the organization and its mission
CLC Program and Impact Awards - Celebrate the programs and partners that made an impact in collegiate licensing this past year through initiatives that elevated college brands
Grand Ballroom 3 & 4 - Second Floor, Renaissance Atlanta Waverly
2:00 pm – 3:00 pm
College Vault Update
Participating institutions are invited to a College Vault program update with CLC’s Marketing Team.
Habersham Ballroom
2:00 pm – 6:00 pm
Open Meeting Time
6:00 pm
Meet in Hotel Lobby to Depart for Atlanta Braves Game - Sponsored by Colosseum Athletics
Advance registration required for tickets. Truist Park is a short walk from the hotel over the pedestrian bridge. A shuttle will be available if needed.
Renaissance Atlanta Waverly
7:15 pm
Atlanta Braves vs. Cincinnati Reds Game at Truist Park - Sponsored by Colosseum Athletics
Truist Park - 755 Battery Ave SE, Atlanta, GA 30339