Tuesday | May 6
7:30 am - 4:00 pm
Seminar Registration Open
Garden Court - Second Floor, Renaissance Atlanta Waverly
7:30 am – 5:00 pm
Charging Lounge - Sponsored by Unrivaled Teamwear
Garden Court - Second Floor, Renaissance Atlanta Waverly
8:00 am – 9:00 am
Breakfast and Networking - Sponsored by You the Fan
Grand Ballroom 1 & 2 - Second Floor, Renaissance Atlanta Waverly
9:00 am – 9:30 am
Play to Win: Achieving Success with College Brands - Welcome and Industry Update
Winning is more than a score. It can mean different things to different people – the experience, achieving goals, persevering through challenges, or hitting milestones. CLC’s Cory Moss will explore winning in today’s collegiate licensing industry and the strategies needed to help achieve success.
Grand Ballroom 3 & 4 - Second Floor, Renaissance Atlanta Waverly
9:30 am – 10:00 am
Winning in the Evolving College Sports Landscape
CLC’s Cory Moss sits down with Georgia Tech Athletic Director J Batt, Kennesaw State University Director of Athletics Milton Overton, and Commissioner Jacqie McWilliams-Parker of the Central Intercollegiate Athletic Association to discuss the current state of college sports and the future direction for universities, athletes, and fans to continue to win.
Grand Ballroom 3 & 4 - Second Floor, Renaissance Atlanta Waverly
10:00 am – 10:30 am
College Licensing and NIL - Successes and Challenges
Join CLC’s Dave Kirkpatrick as he talks with EA SPORTS’ Laura Hoag, Dick’s Sporting Goods’ Chad Mossing, and Athlete’s Thread’s Karthik Shanadi about the continued evolution of NIL and the opportunities and challenges it brings to collegiate licensing.
Grand Ballroom 3 & 4 - Second Floor, Renaissance Atlanta Waverly
10:30 am – 10:50 am
Break - Sponsored by EA Sports
Garden Court - Second Floor, Renaissance Atlanta Waverly
10:50 am – 11:35 Am
Leveraging Technology to Advance College Licensing
Hear from Logo Brands’ Kris Talley, Breaking T’s Alex Welsh, and CLC’s Wes Richard as they join CLC’s John Greeley to explore innovative technology solutions that are improving efficiency and real-time problem solving in collegiate licensing.
Grand Ballroom 3 & 4 - Second Floor, Renaissance Atlanta Waverly
11:45 Am – 1:00 pm
Lunch and Networking - Sponsored by Topps
Grand Ballroom 1 & 2 and Garden Court - Second Floor, Renaissance Atlanta Waverly
1:15 pm – 3:35 pm
Winners’ Circles - Breakout Sessions
Select the topics below that you would like to explore.
Topics offered during all sessions unless otherwise noted.
Session I - 1:15 PM - 1:55 PM
Session II - 2:05 PM - 2:45 PM
Session III - 2:55 PM - 3:35 PM
A Team Approach to Winning – A Targeted Marketing Campaign Case Study
Texas A&M’s Kyle Pope joins CLC’s Jacob Krebs and Kara Henderson to discuss a collaborative approach to goal setting and marketing to achieve sales growth and fan engagement.
Habersham Ballroom
Winning through Data - Leveraging CLC’s Insights System
Join UConn’s Kyle Muncy and CLC’s Scott Howell to explore the use of CLC’s Insights data to shape licensing strategies.
Wilton Room
Elevating the Campus Bookstore Experience to Win with Shoppers
With the campus bookstore serving as the cornerstone of licensed product sales, Missouri’s Sonja Derboven and CLC’s Jesse Altmeyer and Hannah Woodling show how enhancing the shopping experience for fans is more important than ever.
Chancellor Room
Brand Protection and Litigation – A Winning Approach
Effective brand protection strategies sometimes require litigation, but is your institution prepared for it? CLC’s Chase Scott and Kilpatrick Townsend’s Charlie Henn discuss what you should consider before you take counterfeiters to court.
Waverly Room
Winning with Fans through Updating Branding and New Logo Designs
Modernizing logos to meet evolving fan taste and trends doesn’t mean giving up tradition. Join St. Bonaventure’s Seth Johnson and Ryan Clingan, with CLC’s John Gregory and David Port, to discuss creating new logos to better align with brand and marketing strategies.
Ascot Room
3:35 pm – 6:30 pm
Open Meeting Time
6:30 pm
Buses Board for Offsite Event - Sponsored by Desert Cactus
Hotel Lobby - Main Entrance
7:00 pm – 9:30 pm
Seminar Party - Sponsored by Desert Cactus
Your 3rd Spot Atlanta - 400 Chattahoochee Row NW, Atlanta, GA, 30318
*Seminar name credential required for entry to event