Tuesday | May 12
7:30 am - 4:00 pm
Seminar Registration Open
Mezzanine Level - Terrace
7:30 am – 5:00 pm
Charging Lounge Available - Sponsored by Unrivaled Teamwear
Ballroom Level - Pre-Function Lobby
8:00 am – 9:00 am
Breakfast and Networking - Sponsored by Outdoor Custom Sportswear / TCA / Charlie Hustle
Mezzanine Level - Crown Center Exhibit Hall
9:00 am – 9:10 am
Welcome
Ballroom Level - Grand Ballroom Atlanta and New York Rooms
9:10 am – 9:30 am
The Power of Momentum: Driving What’s Next
College is in its momentum era, and we need to leverage that to expand our reach, try new things, and elevate brands to a sustainable new high. Hear more from CLC’s Cory Moss in this welcome and industry update.
Ballroom Level - Grand Ballroom Atlanta and New York Rooms
9:30 am – 10:00 am
Reimagining the Ordinary
CLC’s Nicole Armentrout and Mary Katherine Branham will explore how brands are taking the "expected" marketing approaches and pushing the envelope with more creative spins.
Ballroom Level - Grand Ballroom Atlanta and New York Rooms
10:00 am – 10:30 am
Driving Consumer Engagement through Experiential Marketing
CLC’s Erica McCarthy and John Greeley explore how experiential marketing activations are driving consumer engagement and sales.
Ballroom Level - Grand Ballroom Atlanta and New York Rooms
10:30 am – 10:50 Am
Break - Sponsored by You the Fan!
Mezzanine Level - Terrace
10:50 Am – 11:20 Am
Harnessing the Momentum of NIL
CLC’s Cory Moss is joined by Learfield’s Dayali Carpenter to discuss the latest developments in NIL for licensed merchandise and sponsorships.
Ballroom Level – Grand Ballroom Atlanta and New York Rooms
11:20 Am – 11:50 Am
Engineering the Future: AI in Collegiate Licensing
Explore how AI is being used in collegiate licensing and where it has the best potential to assist licensing programs with CLC’s Wes Richard.
Ballroom Level – Grand Ballroom Atlanta and New York Rooms
11:50 Am – 1:15 Pm
Lunch and Networking - Sponsored by Panini
Mezzanine Level - Crown Center Exhibit Hall
1:15 Pm – 3:35 Pm
Power Drive Breakout Sessions - Pick Your Path
Select the topics below that you would like to explore.
Topics offered during all sessions unless otherwise noted.
Session I - 1:15 PM - 1:55 PM
Session II - 2:05 PM - 2:45 PM
Session III - 2:55 PM - 3:35 PM
Powering the Game for College Football 27
Learn best practices from EA SPORTS’ Laura Hoag and Matt Sacks on how to build fan engagement for College Football 27.
Ballroom Level – Chicago A Room
Building Momentum at the Campus Store
Marquette’s Larry Birkett and CLC’s Hannah Woodling share how strategic product planning and design can motivate consumer purchases.
Ballroom Level – Chicago B Room
The Power of Data – CLC Insights 101
Learn how to use the data in CLC’s Insights platform to analyze your program. Grab your computer and bring your questions for the CLC staff that will be on hand to give you tips on running Insights reports.
Ballroom Level – Chicago C Room
Driving Corporate Responsibility and Labor Investigations
The WRC’s Scott Nova and CLC’s Casey Shillito explore what takes place in a labor investigation, from how an investigation begins to what goes into protecting workers in factories around the globe.
Mezzanine Level – Empire A Room
Leveraging the Momentum of a New Brand
Discover how to position a new brand for success and fully capitalize on the momentum it creates with CLC/Learfield Creative’s John Gregory and David Port.
Mezzanine Level – Empire B Room
Momentum in the Courts
Learn about key legal cases in process now that could impact the rights of brand owners in the future from CLC’s Sterling Hawkins and Chase Scott.
Mezzanine Level – Empire C Room
3:35 pm – 6:30 pm
Open Meeting Time
3:45 pm – 5:45 pm
Retail Briefings
Institutions are invited to hear business updates from some of the top retailers of collegiate licensed products. Each retailer will present their briefings twice in two 30-minute sessions as outlined below.
Note: These briefings are for institutions only.
3:45 pm and 4:45 pm
o Amazon - Mezzanine Level - Empire A
o Costco - Ballroom Level - Chicago A
4:15 pm and 5:45 pm
o Target – Ballroom Level - Chicago B
o Walmart - Ballroom Level - Chicago C
6:30 pm
Buses Board for Offsite Event - Sponsored by Desert Cactus
Lobby Level - Outside Front of Hotel
7:00 pm – 9:30 pm
Seminar Party* - Sponsored by Desert Cactus
J. Rieger & Co. – 2700 Guinotte Ave, Kansas City, MO 64120
*Seminar name credential required for entry to event